Privacy policy

Effective date April 16, 2007
This privacy statement applies to the newcenterlive.com web site and to our ad-serving networks.
Newscenterlive.com is a wholly owned property of New York Publishing Group Inc. (NYPG); NYPG is an online advertising network of publishers, from desktop applications to web sites. NYPG provides its publishers with a complete interactive advertising solution, including ad serving, professional client services, and performance statistics. Each publisher implements their own solution, and controls all communication to our servers.
This privacy statement details:
  • What personally-identifiable and non-personally-identifiable information is collected from you through the website and/or our ads. How the information is used.
  • With whom the information may be shared.
  • How NYPG’s ad-serving works
  • The kind of security procedures in place to protect the loss, misuse or alteration of information under our control.
  • If you have questions regarding this statement, contact info@newscenterlive.com
DEFINITIONS
Our publishers provide media space where ads are displayed, and our advertisers provide the ads to run on our media. Publishers: Our publishers are web properties. Web properties consist of a select group of websites that have authorized NYPG to display advertisements on their site. Advertisers: Our advertisers provide ad creative in various formats that are displayed on our network of publishers. Advertisers are responsible for ad content as well as the link from the ad.
COLLECTION AND USE OF PERSONAL INFORMATION
There is no collection of personal information on newscenterlive.com. NYPG does not collect personal information through its ads on its publisher network of web properties.
COLLECTION AND USE OF NON-PERSONAL INFORMATION
There is no collection of non-personal information from our ad-servers. Ads served on NYPG’s network of publishers collect advertisement-related information only. This information includes aggregated performance records such as which ads were displayed, how many impressions they received, and which, if any, did the user click on. While you are browsing a website that includes NYPG’s Ad-serving tags, we monitor only ad creative rotations and your clicks, if any. This information is aggregated on our computers log files for the purposes of reporting to advertisers and ad sales organizations the performance of their ad campaigns and is never focused on a specific user. According to the standards of the Internet advertising industry, third-party ad servers associated with our technology may make use of cookies. Cookies, by default, are enabled in the browser, and you can disable them at any time via your browser preferences menu. NYPG utilizes your IP address to determine your country of origin in order to serve ad content relevant to your country and language.
Third Party Privacy:
This privacy statement does not cover the privacy practices of Web sites linked from the NYPG network, from advertisements displayed on the NYPG network, or of third-party ad servers. Additionally, according to the standards of the Internet advertising industry, third-party ad servers on NYPG’s network may make use of cookies. Cookies, by default, are enabled in the browser, and you can disable them at any time via your browser preferences menu.
INFORMATION SHARING OR DISCLOSURE
As stated before, no personal or non-personal information is collected on newscenterlive.com. However, our ad-serving network collects non-personal information pertaining to ad performance, which is disclosed only to the relevant advertisers and publishers. This information is disclosed to advertisers and publishers in aggregate form only, and never pertaining to individual users. It is used to provide performance statistics about advertisements and creatives, and to serve as a basis for payments. Please note, however, that any information is subject to disclosure pursuant to judicial or other government subpoenas, warrants or orders.
CONFIDENTIALITY AND SECURITY
New York Publishing Group Inc. has implemented reasonable security measures in order to protect all information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Our employees are made aware of and are accountable for compliance with our privacy policy.
CHANGES TO THIS PRIVACY POLICY
We may amend this policy from time to time. If we make any material changes in this policy we will notify you by posting a prominent announcement on our website. For questions or concerns about the information collected or used at this site, please contact info@newcenterlive.com.
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